Thinkshift

Why are we all discussing funnels, anyway? A marketing funnel is simply the foundation upon which you turn strangers into raving fans, step by deliberate step. Consider the funnel as your customer’s journey, from the initial handshake to years of glowing referrals.

Product launch in 2025 is about acting fast, learning faster, and not spending money on expensive errors. The Minimum Viable Product (MVP) is not a lean startup jargon—it’s a tried-and-tested method driving today’s most innovative tech brands and innovation initiatives. This is what makes the best MVP launches today, with practical advice for founders, product managers, and innovators.

You’re an operations, finance, or digital transformation leader in real estate, construction, or facilities. You recognize this situation: dashboards dark in email chains, key insights hidden in Excel, and wasted hours digging for the “right” version of a report. You’re not the only one and you’re not to blame.

Site security was an “issue for the tech team”
for most business owners
and marketers for years. But today, in 2025, web threats are hitting SEO rankings, campaign performance, and revenue streams head-on. Site security is no longer the foundation of online trust, it is now a make-or-break matter for your marketing performance, customer loyalty, and bottom line.

The EB1A (Employment-Based, First Preference, Extraordinary Ability) green card is the prestige U.S. green card option for extremely successful individuals who are recognized in the highest echelons of their field—be it in science, technology, business, arts, education, or athletics. As opposed to most employment-based green card options, EB1A allows you to sponsor yourself, not dependent upon employer sponsorship, and usually offers much faster processing, even for people from nations with high green card backlogs like India and China.

For every SaaS business owner, the decision to build a custom solution or purchase an existing one is a make-or-break choice that shapes your company’s future. This decision impacts your time to market, cost structure, scalability, and even your capacity for innovation. As the SaaS market evolves at an unprecedented pace, making the right choice has never been more critical.

In the startup world, building a great product is only half the battle. The other half is ensuring you and your business are seen as unique, credible, and worthy of investment by customers, investors, and the broader market. This is where founder positioning comes in—a deliberate process that shapes how you and your company are perceived, trusted, and ultimately chosen in a crowded market.

For writers, researchers, and persons seeking an EB1-A green card, peer-reviewed articles are among the most powerful tools to prove sustained recognition and distinction. These objective, third-party endorsements of your work are essential for satisfying the high standard of “extraordinary ability” required by USCIS. Here’s how to leverage them as a strategic tool for your application.