The ThinkShift blog
Notes on building products in the AI era.
How we build AI-native products fast, what actually works, and the calls we make along the way. Written by Imran Baig.
Can you build a real product with AI without a dev team?
Yes, but not by prompting your way to a demo. Here is what actually holds up with real users when you build a product with AI, and where human judgment still decides the outcome.
Read →What to build first, and what to fake
The most useful skill in building an MVP is knowing what to fake. Here is how to find the one part that carries the argument, build that for real, and stub the rest without lying to your users.
MVP vs prototype vs proof of concept: what to build first
A prototype, a proof of concept and an MVP prove three different things. Here is how to tell them apart and choose the right one, so you build only what your next decision actually needs.
Build the product before you build the team
Hiring a team to test a startup idea is backwards. Here is how to build and prove the real product first, so you commit budget and people to something that already works.